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FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research) Cover

FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research)

Social Communication
Volume 5 (2019): Issue 2 (December 2019)
By: Anna Jupowicz-Ginalska  
Open Access
|Dec 2019
DOI: https://doi.org/10.2478/sc-2019-0011 | Journal eISSN: 2450-7563
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Language: English
Page range: 69 - 84
Published on: Dec 31, 2019
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
FOMO,
Fear of Missing Out,
brand,
social media,
social media marketing,
marketing communication,
FOMO marketing
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Digital media and communication,
Topics in cultural studies,
Media,
Social sciences,
Communication science,
Mass communication

© 2019 Anna Jupowicz-Ginalska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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