FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research)
Authors
Faculty of Journalism, Information and Book Studies, University of Warsaw
DOI: https://doi.org/10.2478/sc-2019-0011 | Journal eISSN: 2450-7563 (formerly 2299-5382)
Language: English
Page range: 69 - 84
Published online: Dec 31, 2019
Published in print: Dec 1, 2019
Published by: Sciendo
In partnership with: Paradigm Publishing Services
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© 2019 Anna Jupowicz-Ginalska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.