Have a personal or library account? Click to login
International Recognition of Own Brands - The Case of the Portuguese Footwear Industry Cover

International Recognition of Own Brands - The Case of the Portuguese Footwear Industry

Open Access
|Jan 2022

References

  1. Aaker, D.A. (1996), Building Strong Brands, New York, The Free Press
  2. APICCAPS. (2013). Footure 2020 Plano Estratégico - Cluster do Calçado. Porto: APICCAPS.
  3. APPICAPS (2019a), World Footwear Yearbook, Ed. APICCAPS
  4. APPICAPS (2019b), Statistical Report — Footwear Cluster 2018, Ed. APICCAPS
  5. Catanho, D. J. (2014). Indústria Portuguesa de Calçado: Alteração do modelo de negócio para as PME’s. Dissertação de Mestrado, Faculdade de Economia da Universidade do Porto, Porto. Accessed 25 September 2016, https://sigarra.up.pt/fadeup/pt/pub_geral.show_file?pi_gdoc_id=162046
  6. França, A. M. (2014). Determinantes Estratégicos do Desempenho das Exportações. Dissertação de Mestrado, Instituto Superior de Contabilidade e Administração, Porto. Accessed 26 September 2016, http://hdl.handle.net/10400.22/6664
  7. Hair, J., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis (7th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
  8. INE (2019), Estatísticas de Comércio Internacional, 2018
  9. Keller, K. L. (2013). Strategic Brand Management Building, Measuring, and Managing Brand Equity (4th ed.). Essex: Pearson
  10. King, J., & Mueller, C. W. (1978). Factor analysis: Statistical methods and practical issues. Beverly Hills: CA: Sage.
  11. Moreira, V.F, Moraes, W.F.A, Hervas-Oliver, J.L. & Laurentino, S.B.B. (2019), Geographic Concentration of Companies and Relationship Resources at the Horizontal Level. Review of Business Management, [S.I.], v. 21, p. 706-721, oct. 2019. ISSN 1983-0807. Available at:. doi:https://doi.orq/10.7819/rban.v21i4.4013.10.7819/rbgn.v21i4.4013
  12. Oliveira, C. M. (2014). Gerindo recursos, construindo capacidades, criando valor nos processos de internacionalização das empresas nacionais - Aplicação ao setor exportador do calçado. Tese de Doutoramento, Universidade Portucalense, Porto. Accessed 12 July 2016, http://repositorio.uportu.pt:8080/handle/11328/955
  13. Sekaran, U. & Bougie, R. (2019), Research Methods for Business: A Skill Building Approach, 8th Edition, New York, Ed.Wiley
  14. Silva, P. M. (2014). Feiras e Exposições instrumento de competitividade internacional. Lisboa: Chiado Editora.
  15. Tabachnick, B., & Fideli, L. (2007). Using multivariate analysis. Needham Heights: Allyn & Bacon.
  16. Till, Brian D. & Baack, Daniel W.(2005) Recall and Persuasion: Does Creative Advertising Matter?, Journal of Advertising, 34:3, 47-57, DOI: 10.1080/00913367.2005.1063920110.1080/00913367.2005.10639201
  17. Viegas, M. (2000). Marketing de Feiras - Manual do Expositor. Lisboa: Edições Sílabo.
  18. World Footwear Business Condition Survey (2020), Available at: www.worldfootwear.com
DOI: https://doi.org/10.2478/sbe-2021-0044 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 44 - 59
Published on: Jan 24, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2022 Maria Clara Dias Pinto Ribeiro, Ricardo Jorge Silva, Cláudio Leandro da Costa Pinho, Francisco Vitorino da Silva Martins, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.