Abstract
Today's society framework is linked to qualities that might impact corporate organizations, such as competitiveness, globalization, market economy, and even economic crises, on both national and international scale. In this environment, a private business must follow current trends by seeking continual quality improvement of its operations to prevent stagnation. The goal of this research is to examine the organizational culture of Romanian private-sector businesses, as this is a unique feature that, if not managed effectively, can have a detrimental impact on a company's quality and competitiveness. The tool used for this research to diagnose the dominant direction of Romania’s private companies was the Organizational Culture Assessment Instrument (OCAI). Results indicated that employees would prefera clan culture, more specifically, a place where people share the same values, and loyalty and traditions are key fora friendly work environment.