Abstract
The current umprecedented time that the business environment is going trough, due to the Sars-Cov-2 pandemic, has generated in the last year and a half an economic and social crisis that forced the companies to change the way they operate and even think. An economic crisis and in this case a medical crisis, is also a facilitator for change within a company and by this paper, we aim to understand the factors that generate change, the concepts of crisis and crisis management along with the dimensions of crisis, along side the presentation of Kotler’s Chaotics model, applied on the current crisis. But at the same time, we are presenting some statistics and management strategies and actions that have and must be taken in order tro reduce the impact of the pandemic and also to benefit from the opportunities generated by said crisis, while concluding on the need for change and improving the business strategic objectives trough increased resilience and the implementation of actions that lead to operational and organisational resilience.