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Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia Cover

Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

Studies in Business and Economics
Volume 15 (2020): Issue 3 (December 2020)
By: Milijevic Srdjan,  Sklavounos Nikolaos and  Rotsios Konstantinos  
Open Access
|Jan 2021
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DOI: https://doi.org/10.2478/sbe-2020-0051 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 152 - 167
Published on: Jan 26, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Consumers’ Purchase Intentions,
Theory of Planned Behavior,
Food Neophilia,
Product Knowledge,
Health Consciousness,
Social Contacts,
Price Perception
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Milijevic Srdjan, Sklavounos Nikolaos, Rotsios Konstantinos, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 15 (2020): Issue 3 (December 2020)
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