Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

Studies in Business and Economics

Volume 15 (2020): Issue 3 (December 2020)

By:

Milijevic Srdjan, Sklavounos Nikolaos and Rotsios Konstantinos

Open Access

|Jan 2021

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DOI: https://doi.org/10.2478/sbe-2020-0051 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 152 - 167

Published on: Jan 26, 2021

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 times per year

Keywords:

Consumers’ Purchase Intentions,

Theory of Planned Behavior,

Food Neophilia,

Product Knowledge,

Health Consciousness,

Social Contacts,

Price Perception

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Milijevic Srdjan, Sklavounos Nikolaos, Rotsios Konstantinos, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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