Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

Studies in Business and Economics

Volume 15 (2020): Issue 3 (December 2020)

By:

Milijevic Srdjan, Sklavounos Nikolaos and Rotsios Konstantinos

Open Access

|Jan 2021

Authors

Milijevic Srdjan

Perrotis College, American Farm School, Thessaloniki, Greece

Sklavounos Nikolaos

Perrotis College, American Farm School, Thessaloniki, Greece

Rotsios Konstantinos

Perrotis College, American Farm School, Thessaloniki, Greece

DOI: https://doi.org/10.2478/sbe-2020-0051 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 152 - 167

Published on: Jan 26, 2021

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 times per year

Keywords:

Consumers’ Purchase Intentions,

Theory of Planned Behavior,

Food Neophilia,

Product Knowledge,

Health Consciousness,

Social Contacts,

Price Perception

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Milijevic Srdjan, Sklavounos Nikolaos, Rotsios Konstantinos, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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