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The Impact of Toxic Beauty Content on Tiktok on the Self-Esteem of Generations Z and Alpha Cover

The Impact of Toxic Beauty Content on Tiktok on the Self-Esteem of Generations Z and Alpha

SAECULUM
Volume 60 (2025): Issue 2 (December 2025)
By: Giulia Ungvari and  Ioana Rusu  
Open Access
|Dec 2025

Authors

Giulia Ungvari

giulia.ungvari@stud.ubbcluj.ro

Babeș-Bolyai University, Cluj-Napoca

Ioana Rusu

ioana.lepadatu@ubbcluj.ro

Babeș-Bolyai University, Cluj-Napoca
DOI: https://doi.org/10.2478/saec-2025-0015 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 30 - 44
Published on: Dec 17, 2025
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
TikTok beauty trends,
Gen Z,
Gen Alpha,
beauty standards,
self-esteem;
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2025 Giulia Ungvari, Ioana Rusu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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