Abstract
Accessibility in advertising is a fundamental requirement for ensuring equal access to information, yet deaf people remain underrepresented or even completely absent from Romanian advertising. International research shows that including people with disabilities in public communication is essential for both social visibility and civic participation, and this perspective highlights the importance of accessible content in any modern media space. This study examines how the lack of accessible advertising affects deaf people’s ability to receive information and how they perceive their exclusion from the advertising environment. The study shows that participants view the absence of accessibility as a direct form of exclusion and as a violation of their right to information on the same level as hearing people. The qualitative data collected through focus groups and interviews confirms what previous studies have found, while also emphasizing the practical need for clear and mandatory accessibility standards that could guide institutions and professionals. Our results indicate that real progress towards inclusive advertising is unlikely without a strong legislative framework capable of providing stability and direction in this field. These findings offer a solid basis for future institutional and professional efforts aimed at creating fair, inclusive, and socially responsible advertising practices.