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The Negative Effects of Advertising through Social Media Influen cers – Two Case Studies Cover

The Negative Effects of Advertising through Social Media Influen cers – Two Case Studies

SAECULUM
Volume 54 (2022): Issue 2 (December 2022)
By: Raluca Mureşan  
Open Access
|Dec 2022

Authors

Raluca Mureşan

raluca.muresan@ulbsibiu.ro

Universitatea „Lucian Blaga” din Sibiu
DOI: https://doi.org/10.2478/saec-2022-0013 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 5 - 12
Published on: Dec 26, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
social media influencer,
brand reputation,
marketing online,
social media,
discrimination,
antisemitism,
sexism
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2022 Raluca Mureşan, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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