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Advertising and neuroscience. Aspects of the consumers’ behaviour Cover

Advertising and neuroscience. Aspects of the consumers’ behaviour

SAECULUM
Volume 50 (2020): Issue 2 (December 2020)
By: Doriana Gîrniceanu  
Open Access
|Dec 2020

Authors

Doriana Gîrniceanu

doriana.girniceanu@ulbsibiu.ro

Universitatea „Lucian Blaga” din Sibiu
DOI: https://doi.org/10.2478/saec-2020-0028 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 174 - 183
Published on: Dec 28, 2020
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
advertising,
neuroscience,
psychosociology,
neuromarketing,
consumers
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2020 Doriana Gîrniceanu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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