References
- Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. New Jersey: Prentice-Hall, Inc. p. 2-79, (online).
- Brewer, J. (2020). Poftele minţii: De la ţigară la smartphone şi la iubire: de ce devenim dependenţi şi cum putem scăpa de obiceiurile nocive. Bucureşti: Curtea Veche Publishing. Retrieved March 29, 2020 from https://books.google.ro/books, (online).
- Chelcea, S. (2016). Psihosociologie aplicată. Publicitatea. Bucureşti: Polirom. https://books.google.ro/, (online).
- Dion, D., & Borraz, S. (2017). Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter. Journal of Marketing. p. 1-5. (online).
- Dispenza, J. (2012). Distruge-ti Obiceiurile Nocive! Cum Să-ţi Deter-mini Mintea să Lucreze în Favoarea Ta (pp. 179-181). HAY HOUSE, INC., (online).
- Festinger, L. (1954). A theory of social comparison processes. Human Relations.
- Forsyth, D.R. (2000). Social comparison and influence in groups. In J. Suls & L. Wheeler (Eds.), Handbook of social comparison: Theory and research (pp. 81-103). New York: Plenum, (online).
- Goldstone, P. (2020, April 28), The Duchess Directory: The ultimate guide to Kate’s favourite fashion brands. Retrieved October 30, 2020, from Marie Claire: https://www.marieclaire.co.uk/fashion/kate-middleton-fashion-brands-the-duchess-of-cambridge-s-top-60226
- Grossman, Gene M. & Shapiro C. (1988). Foreign Counterfeiting of Status Goods. The Quarterly Journal of Economics, February, 79-100.
- Han, Y. J.; Nunes, J. C. & Drèze, X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence. Journal of Marketing, p. 30, (online).
- Magureanu, R. (2015, Martie 24). Noul Mercedes Clasa S este maşina oficială a Preşedintelui României, Klaus Iohannis. Retrieved Octombrie 30, 2020, from AutoExpert: https://www.autoexpert.ro/noul-mercedes-clasa-seste-masina-oficiala-a-presedintelui-romaniei-klaus-johannis/
- Medina, J. (2008) Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press.
- Monarth, H. (2014). The Irresistible Power of Storytelling as a Strategic Business Tool. Harvard Business School. p. 3-4, (online).
- Morin, C. (2011). Neuromarketing: The New Science of Consumer Behavior. Springer Science - Business Media, p. 132, (online).
- Nelissen, R. & Meijers, M. (2010). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, p. 3-5, (online).
- Newcomb, T. (1943). Personality and social change: Attitude formation in a student community. New York: Dryden
- Salzman, D. C. (2019, February 27). Amygdala. Retrieved March 15, 2020, from Encyclopædia Britannica: https://www.britannica.com/science/amygdala
- Society for Neuroscience (2010, November 16). Oxytocin Increases Advertising’s Influence: Hormone Heightened Sensitivity to Public Service Announcements. Retrieved March 18, 2020, from Science Daily: <www.science-daily.com/releases/2010/11/101115160404.htm>.
- Van Edwards, V. (2017). Captivate: The Science of Succeeding with People. In V. Van Edwards. New York: Penguin Random House LLC, p. 66, (online).
- Walvis, T. (2010). Branding with Brains: The Science of Getting Customers to Choose Your Company. FT Press, Retrieved March 29, 2020 from https://books.google.ro/books, (online).
- Yassa, M. A. (2018, November 28). Hippocampus. Retrieved March 15, 2020, from Encyclopædia Britannica: https://www.britannica.com/science/hippocampus.
- Zurawicki, L. (2010). In Neuromarketing: Exploring the Brain of the Consumer (pp. 1-35). Berlin: Springer-Verlag Berlin Heidelberg, (online).