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The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study Cover

The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study

Open Access
|Mar 2026

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DOI: https://doi.org/10.2478/raft-2026-0005 | Journal eISSN: 3100-5071 | Journal ISSN: 3100-5063
Language: English
Page range: 47 - 69
Submitted on: Jan 11, 2026
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Accepted on: Feb 2, 2026
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Published on: Mar 17, 2026
In partnership with: Paradigm Publishing Services

© 2026 Yahia Boukerch, Raid Zakaria Zemmouri, Abdeldjalil Bouchiara, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.