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The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study Cover

The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study

Land Forces Academy Review
Volume 31 (2026): Issue 1 (March 2026)
By: Yahia Boukerch,  Raid Zakaria Zemmouri and  Abdeldjalil Bouchiara  
Open Access
|Mar 2026

Authors

Yahia Boukerch

y_boukerch@esc-alger.dz

Ecole Supérieure de Commerce (ESC), Koléa, Algeria

Raid Zakaria Zemmouri

etd_rzemmouri@esc-alger.dz

Ecole Supérieure de Commerce (ESC), Koléa, Algeria

Abdeldjalil Bouchiara

etd_abouchiara@esc-alger.dz

Ecole Supérieure de Commerce (ESC), Koléa, Algeria
DOI: https://doi.org/10.2478/raft-2026-0005 | Journal eISSN: 3100-5071 | Journal ISSN: 3100-5063
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Language: English
Page range: 47 - 69
Submitted on: Jan 11, 2026
|
Accepted on: Feb 2, 2026
|
Published on: Mar 17, 2026
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Keywords:
short-form videos,
consumer engagement,
purchase intention,
perceived value,
Uses and Gratifications (U&G)
Related subjects:
Social sciences,
Political science,
Political science, other,
Business and economics,
Business management,
Business management, other,
Social sciences,
Education,
Education, other,
Engineering,
Electrical engineering,
Fundamentals of electrical engineering

© 2026 Yahia Boukerch, Raid Zakaria Zemmouri, Abdeldjalil Bouchiara, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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