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Promotion as a form of Communication of the Marketing Strategy Cover

Promotion as a form of Communication of the Marketing Strategy

Land Forces Academy Review
Volume 23 (2018): Issue 4 (December 2018)
By: Mihai-Bogdan Alexandrescu and  Marius Milandru  
Open Access
|Feb 2019

References

  1. Castagnol, Y. (1972). Selling promotion principles and practices. Delmas et Cie Publishing House.
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  2. Delozier, M. W. (1976). The Marketing Communications Process. New York: Met-Raw-Hill Book Company.
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  3. Hill, E., & O’Sullivan, T. (1998). Marketing. Bucharest: Antet Publishing House. McCarthy, E.J., & Perreault jr, W.D. (1994). Basic Marketing. Irwin. Moldoveanu, M., & Miron, D. (1995) Advertising Psychology. Bucharest: Libra Publishing House.
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DOI: https://doi.org/10.2478/raft-2018-0033 | Journal eISSN: 3100-5071 | Journal ISSN: 3100-5063
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Language: English
Page range: 268 - 274
Published on: Feb 1, 2019
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
promotion,
communication,
organization,
marketing strategy
Related subjects:
Social sciences,
Education,
Education, other,
Political science,
Political science, other,
Business and economics,
Business management,
Business management, other,
Engineering,
Electrical engineering,
Fundamentals of electrical engineering

© 2019 Mihai-Bogdan Alexandrescu, Marius Milandru, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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