Abstract
The Creative Problem Solving theory analyzes the main steps of a creative process: problem identification and delineation, information gathering, idea generation, its evaluation, refinement, implementation, and verification. Based on the findings of this theory, the present study aims at highlighting that not only artists and composers perform their tasks in a creative way, but also professionals doing jobs which are considered as not particularly creative. This study focuses in particular on continuo players and investment lawyers, stressing the often-overlooked creative elements of these jobs. The paper’s conclusions highlight the individual and social returns of promoting creativity