Use of the AHP Method for Preference Determination in Yacht Design

A sailing yacht is a human-centred product, the design of which revolves primarily around the wants and desires of the future owner. In most cases, these preferences are not measurable, such as a personal aesthetic feeling, or a need for comfort, speed, safety etc. The aims of this paper are to demonstrate that these preferences can be classified and represented numerically, and to show that they are correlated with the type of yacht owned. As a case study, the owner’s preferences for deck equipment are considered. These are determined by pairwise comparisons of the importance rankings for features previously defined by yacht owners, following the analytic hierarchy process (AHP) method. As a result, a quantitative representation of these preferences is established, and they are shown to be correlated with the type of yacht. The findings of the current study show that the yacht owners’ preferences can be represented numerically, leading to a utilitarian conclusion that concerns the support and even some degree of automation of the design process.