Neuromarketing: A Bibliometric Analysis of Artificial Intelligence and Immersive Technologies used in Advertising
By: Alexandra ȘONEL and Helmut DRAGOMIR
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DOI: https://doi.org/10.2478/picbe-2026-0280 | Journal eISSN: 2558-9652
Language: English
Page range: 3764 - 3779
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Alexandra ȘONEL, Helmut DRAGOMIR, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.