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Neuromarketing: A Bibliometric Analysis of Artificial Intelligence and Immersive Technologies used in Advertising Cover

Neuromarketing: A Bibliometric Analysis of Artificial Intelligence and Immersive Technologies used in Advertising

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:  and    
Open Access
|Jul 2026
Authors

Authors

Alexandra ȘONEL

sonel.alexandra@gmail.com

Bucharest University of Economic Studies, Bucharest, Romania

Helmut DRAGOMIR

helmut.dragomir@fabiz.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0280 | Journal eISSN: 2558-9652
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Language: English
Page range: 3764 - 3779
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
VOS Viewer,
SNLR,
augmented reality,
neuromarketing,
marketing communication,
EEG,
fMRI,
advertising
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Alexandra ȘONEL, Helmut DRAGOMIR, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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