Skip to main content
Have a personal or library account? Click to login
The (Agent-Orchestrated) Customer Journey: How AI Agent Optimization is Revolutionizing Branding Cover

The (Agent-Orchestrated) Customer Journey: How AI Agent Optimization is Revolutionizing Branding

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:   
Open Access
|Jul 2026
Authors

Authors

Steliana VASILEVA

s.vasileva@uni-svishtov.bg

D. A. Tsenov Academy of Economics, Svishtov, Bulgaria
DOI: https://doi.org/10.2478/picbe-2026-0035 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 413 - 433
Published on: Jul 16, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
AI agents,
customer journey,
online retailing,
branding,
customer experience,
AI-agent optimization
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Steliana VASILEVA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
Previous article
Next article