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Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies Cover

Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies

Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
By: Petronela Cristina Simion and  Mirona Ana Maria Popescu  
Open Access
|Jul 2023

Authors

Petronela Cristina Simion

cristinas_upb@yahoo.com

University Politehnica of Bucharest, Bucharest, Romania

Mirona Ana Maria Popescu

mirona.popescu15@gmail.com

University Politehnica of Bucharest, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2023-0101 | Journal eISSN: 2558-9652
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Language: English
Page range: 1128 - 1138
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
artificial intelligence technologies,
digital marketing,
user experience,
customer trust,
Romanian companies
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2023 Petronela Cristina Simion, Mirona Ana Maria Popescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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