Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies
Authors
Petronela Cristina Simion
University Politehnica of Bucharest, Bucharest, Romania
Mirona Ana Maria Popescu
University Politehnica of Bucharest, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2023-0101 | Journal eISSN: 2558-9652
Language: English
Page range: 1128 - 1138
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2023 Petronela Cristina Simion, Mirona Ana Maria Popescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.