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Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies

Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
By:
Open Access
|Jul 2023
DOI: https://doi.org/10.2478/picbe-2023-0101 | Journal eISSN: 2558-9652
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Language: English
Page range: 1128 - 1138
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
artificial intelligence technologies,
digital marketing,
user experience,
customer trust,
Romanian companies
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2023 Petronela Cristina Simion, Mirona Ana Maria Popescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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