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Marketing communication analysis of benetton PR campaigns

Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
By:
Open Access
|Jun 2018

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DOI: https://doi.org/10.2478/picbe-2018-0041 | Journal eISSN: 2558-9652
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Language: English
Page range: 457 - 465
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
shockvertising,
marketing,
PR,
Benetton,
ethics,
media
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2018 Cynthia Bianka Incze, Alexandra Pocovnicu, Simona Vasilache, Nora-Labiba Al Zain, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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