Marketing communication analysis of benetton PR campaigns
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DOI: https://doi.org/10.2478/picbe-2018-0041 | Journal eISSN: 2558-9652
Language: English
Page range: 457 - 465
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2018 Cynthia Bianka Incze, Alexandra Pocovnicu, Simona Vasilache, Nora-Labiba Al Zain, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.