Marketing communication analysis of benetton PR campaigns
Authors
Cynthia Bianka Incze
The Bucharest University of Economic Studies,, Bucharest, Romania
Alexandra Pocovnicu
The Bucharest University of Economic Studies,, Bucharest, Romania
Simona Vasilache
The Bucharest University of Economic Studies,, Bucharest, Romania
Nora-Labiba Al Zain
The Bucharest University of Economic Studies,, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2018-0041 | Journal eISSN: 2558-9652
Language: English
Page range: 457 - 465
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Related subjects:
© 2018 Cynthia Bianka Incze, Alexandra Pocovnicu, Simona Vasilache, Nora-Labiba Al Zain, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.