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Reasons for Membership Termination in Franchise and Boutique Fitness Centre Business Models Cover

Reasons for Membership Termination in Franchise and Boutique Fitness Centre Business Models

Open Access
|Jul 2026

Figures & Tables

Figure 1

Reasons for membership termination in franchise and boutique fitness centre business models-two case models.

Summary of dropping out in fitness gym_

Sub-themesLiterature
Facility member densityGjestvang et al. (2020, 2021, 2023)
Ratola et al. (2025)
MacIntosh and Law (2015)
Lack of programme suitability
Sairu (2024)
Zarotis (2018)
High membership fee
Insufficient ventilation
Location unsuitability
Sevilmiş et al. (2023a)
Zarotis et al. (2017)
Addolorato and Gimeno (2025)
Instructor indifference
Lack of modern equipment
Lack of cleanliness
Lack of child care
Lack of instructors
Revolving door instructors
Schedule incompatibility
Training monotony
Sloppy-looking staff
Failure to provide promised service
Distracting music

Number and percentage of membership termination codes_

Common reasons for terminating franchise and boutique fitness centre memberships
Sub-themesNumber of codesPercentage
Facility member density1623.19
Unsuitable programmes913.04
High membership fees811.59
Inadequate ventilation710.14
Unsuitable location45.8
Trainer indifference34.35
Reasons for terminating membership that differentiate franchise fitness centres
Sub-themesNumber of codesPercentage
Lack of modern equipment913.04
Lack of cleanliness22.9
Lack of childcare11.45
Sloppy-looking staff11.45
Reasons for terminating membership that differentiate boutique fitness centres
Sub-themesNumber of codesPercentage
Revolving door instructors22.9
Schedule incompatibility22.9
Training monotony22.9
Shortage of instructors11.45
Failure to provide promised service11.45
Distracting music11.45
Total69100

Participant information_

VariableFranchise fitness (n = 21)Boutique fitness (n = 21)
Female (n)720
Male (n)141
Average age (±SD)34.2 ± 11.8 years57.3 ± 11.8 years
Practicing exercise (mean ± SD)30.9 ± 22.7 months64.3 ± 76.6 months
Average days per week (±SD)3.9 ± 1.4 days2.4 ± 1.2 days
Average duration per week (±SD)87.1 ± 25.6 min82.9 ± 25.4 min

Reasons for terminating membership, excerpts_

Common reasons for terminating franchise and boutique fitness centre memberships
Sub-themesCodes
Facility member density “…So many people shouldn’t come at certain times”. The excessive crowd made me switch to a different gym (P14)
Unsuitable programmes “The lack of programmes suited to my sporting goals made me switch gyms” (P10)
High membership fees “It started to become too expensive for my monthly budget, so I switched to another fitness centre” (P15)
Inadequate ventilation It was very stuffy; more ventilation was needed. This is why I switched to a different fitness business” (P5)
Location unsuitability “I switched to another one that was more convenient for me in terms of proximity” (P20)
Trainer indifference “The fitness centre, especially the trainers, were very uninterested. They did not engage with us to help us achieve our fitness goals. This is why I left the fitness centre” (P15)
Common reasons for terminating franchise fitness centre membership
Sub-themesCodes
Lack of modern equipment “There is no modern or varied equipment. Faulty equipment is not repaired in a timely manner. This lack of interest led me to terminate my membership” (P5)
Lack of cleanliness “The aspect I criticised the most was the cleanliness, which is why I left” (P18)
Lack of childcare “Although I initially signed up, the lack of services such as childcare led me to cancel my membership” (P9)
Sloppy-looking staff “Careless, uninformed, and unkempt staff were the reason I left the fitness centre” (P6)
Common reasons for terminating boutique fitness centre membership
Sub-themesCodes
Revolving door instructors “The Pilates instructor left and started their own business. The remaining activities at the gym (other activities) were not beneficial for me so I terminated my membership” (P16)
Schedule incompatibility “The reduction in group programmes, and the schedule no longer aligning with mine” (P6)
Training monotony “The reason I left the gym was because I was bored and there were no varied training suggestions” (P18)
Shortage of instructors “I cannot find enough trainers during training sessions. Most of the time, there are none. This was the reason I cancelled my membership at the previous fitness centre” (P21)
Failure to provide promised service “Businesses often fail to deliver many of the services stated in the contract. I therefore terminated my membership at the fitness centre for this reason” (P10)
Distracting music ”. they played very loud and unpleasant music while doing Pilates. This became disturbing for me. I terminated my membership” (P2)
DOI: https://doi.org/10.2478/pcssr-2026-0011 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 143 - 153
Submitted on: Jun 10, 2026
Accepted on: Jun 22, 2026
Published on: Jul 21, 2026
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open

© 2026 İlknur Özdemir Çelik, Ali Sevilmiş, Jerónimo García-Fernández, Ainara Bernal-García, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.