The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products
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Language: English
Page range: 392 - 400
Submitted on: May 20, 2024
Accepted on: Aug 29, 2024
Published on: Dec 12, 2024
Published by: University of Maribor, Faculty of Organizational Science
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Gita Šakytė-Statnickė, published by University of Maribor, Faculty of Organizational Science
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.