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The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products Cover

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Open Access
|Dec 2024

Authors

Gita Šakytė-Statnickė

g.statnicke@kvk.lt

Klaipėdos valstybinė kolegija, Higher Education Institution, Klaipėda, Lithuania
DOI: https://doi.org/10.2478/orga-2024-0028 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Language: English
Page range: 392 - 400
Submitted on: May 20, 2024
|
Accepted on: Aug 29, 2024
|
Published on: Dec 12, 2024
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2024 Gita Šakytė-Statnickė, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.