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The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products Cover

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Organizacija
Volume 57 (2024): Issue 4 (December 2024)
By: Gita Šakytė-Statnickė  
Open Access
|Dec 2024

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DOI: https://doi.org/10.2478/orga-2024-0028 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 392 - 400
Submitted on: May 20, 2024
|
Accepted on: Aug 29, 2024
|
Published on: Dec 12, 2024
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Brand Awareness,
Brand Association,
Brand Image,
Digital Products
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2024 Gita Šakytė-Statnickė, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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