Skip to main content
Have a personal or library account? Click to login
When availability is not enough: Content prominence and diversity on a public service VoD platform Cover

When availability is not enough: Content prominence and diversity on a public service VoD platform

By:   
Open Access
|Nov 2026
Read online

Figures & tables

Figure 1

Upper part of the homepage of the ERR’s VoD service Jupiter

Comments: Screenshot taken in March 2025.

Figure 2

Excerpt from the position score matrix

Comments: The grey cells mark the average “above-the-fold” area, while the blue cells indicate where a greater score reduction occurs.

Figure 3

Distributions of content types across catalogue, prominence, and viewership on ERR’s VoD service, 2024–2025 (per cent)

Figure 4

Distributions of content origins across catalogue, prominence, and viewership on ERR’s VoD service, 2024–2025 (per cent)

Figure 5

Distributions of production years across catalogue, prominence, and viewership on ERR’s VoD service, 2024–2025

Comments: Each vertical column represents a production year. Colour intensity indicates the share of catalogue, prominence, and viewership that the titles produced in that year received, ranging from lighter shades for lower shares (min 0%) to darker shades for higher shares (max 31%). A common colour scale is used across the three diversity stages to facilitate comparison.

Table 1

Multiple linear regression models predicting viewership on ERR’s VoD service, 2024–2025

Model 1Model 2
R20.6250.640
Adjusted R20.6240.638
VariableBβtBβt
Constant384.9044.29*–11,747.546–1.45
Prominence score0.1790.50141.22*0.1700.47438.22*
Broadcast score−2.784−0.091−5.30*–3.058−0.100–5.84*
Premiere score24.4900.49430.81*25.1650.50731.27*
Days available−2.205−0.055−5.53*–1.181−0.029–2.72*
Production year———6.2690.0171.55
Culture & arts———–975.719–.061–4.81*
Life———–1,014.978–.060–4.82*
Music———–990.152–.056–4.67*
Informative & documentary———–1,595.134–.090–7.39*
Entertainment———–482.683–.024–1.97
Scripted series———247.340.0110.92
Sport———–2,071.281–.055–5.41*
News & politics———–1,453.440–.031–3.00*
Infotainment———1,508.670.0333.20*
EU———302.8540.0181.63
UK———568.8860.0242.25
Nordics———631.4950.0191.91
US & Canada———508.5660.0161.58
Rest of world———–334.417−0.011–1.10
Co-production———1,068.0570.0383.68*

Comments: Model 2 includes content type and country of origin as categorical control variables, with feature films and Estonia as reference categories, respectively. Production year is included as a continuous variable.

* p < 0.01

DOI: https://doi.org/10.2478/nor-2026-0020 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 231 - 253
Published on: Nov 11, 2026
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services

© 2026 Raul Lobanov, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.