Figure 1
Distribution of emotional appeals across members of the Finns Party leadership (per cent)
Figure 2
Distribution of targets across members of the Finns Party leadership (per cent)
Table 1
Distribution of target by emotional appeal (per cent (n))
| Emotional appeal | Ingroup | Outgroup | Other | ||
|---|---|---|---|---|---|
| The people | Actors | Elites | Dangerous outgroups | ||
| Anger | 0 (0) | 0 (0) | 79 (262) | 16 (53) | 5 (16) |
| Contempt | 0 (0) | 0 (0) | 82 (102) | 17 (21) | 2 (2) |
| Fear & insecurity | 0 (0) | 0 (0) | 40 (45) | 52 (59) | 8 (9) |
| Sadness | 0 (0) | 12 (1) | 50 (4) | 38 (3) | 0 (0) |
| Enthusiasm, joy, love, or pride | 33 (76) | 63 (143) | 0 (0) | 0 (0) | 4 (9) |
| Hope | 40 (51) | 58 (75) | 0 (0) | 0 (0) | 2 (3) |
| Nostalgia | 81 (13) | 19 (3) | 0 (0) | 0 (0) | 0 (0) |
| Amusement | 0 (0) | 100 (8) | 0 (0) | 0 (0) | 0 (0) |
Figure 3
Distribution of emotional appeals and targets by social media platforms (per cent)