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Dynamic In-game Advertising in 3D Digital Games Cover

Dynamic In-game Advertising in 3D Digital Games

Nordicom Review
Volume 33 (2012): Issue 2 (December 2012)
By: Olli Raatikainen  
Open Access
|May 2013

Authors

Olli Raatikainen

DOI: https://doi.org/10.2478/nor-2013-0016 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 93 - 102
Published on: May 21, 2013
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
in-game advertising,
dynamic in-game advertising,
gameplay experience,
marketing communication,
digital game
Related subjects:
Social sciences,
Communication science,
Mass communication,
Public and political communication

© 2013 Olli Raatikainen, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons License.

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