Powered by Green: How Renewable Energy Shapes Health Perceptions
By: Iman Paul, Smaraki Mohanty and Jeffrey R. Parker
References
- Iman, P., Mohanty, S., & Parker, J. R. (2026). The impact of green energy production on healthiness perceptions and preferences. Journal of Consumer Research, 52(5), 980–999.
https://doi.org/10.1093/jcr/ucaf024 - Parker, J. R., Paul, I., Hamilton, R., Rodriguez-Vila, O., & Bharadwaj, S. G. (2021). How product type and organic label structure combine to influence consumers’ evaluations of organic foods. Journal of Public Policy & Marketing, 40(3), 419–428.
https://doi.org/10.1177/0743915620922873 - Parker, J. R., & Lehmann, D. R. (2014). How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information. Journal of Consumer Research, 41(1), 213–235.
https://doi.org/10.1086/675738 - Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184.
https://doi.org/10.1509/jmkg.70.4.170
DOI: https://doi.org/10.2478/nimmir-2026-0016 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 42 - 47
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2026 Iman Paul, Smaraki Mohanty, Jeffrey R. Parker, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.