From Good Intentions to Real Impact: How to Design a Circular Business That Makes a Difference
Authors
Karen Page Winterich
Distinguished Professor of Marketing, Smeal College of Business, Pennsylvania State University, USA
DOI: https://doi.org/10.2478/nimmir-2026-0012 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 18 - 23
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Karen Page Winterich, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.