cofounder & CEO, xelper
cofounder and managing director, xelper
FIGURE 1
The AI Smiling Curve
Thomas Fedra
Midjourney AI prompt by GCO
Between Surveys and Depth: How AI Is Rewiring Qualitative Research
DOI: https://doi.org/10.2478/nimmir-2026-0009 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 54 - 59
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2026 , published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.