Human-AI Hybrids: The New Power in Marketing Research
Authors
Neeraj Arora
University of Wisconsin, Madison
Ishita Chakraborty
University of Wisconsin, Madison
Yohei Nishimura
University of Wisconsin, Madison
DOI: https://doi.org/10.2478/nimmir-2026-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2026 Neeraj Arora, Ishita Chakraborty, Yohei Nishimura, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.