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Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research Cover

Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 1 (May 2026)
By: Marko Sarstedt,  Susanne J. Adler,  Lea Rau and  Bernd Schmitt  
Open Access
|Apr 2026
Figures & tables

Figures & Tables

Midjourney AI prompt by GCO

FIGURE 1

Key questions for generating silicon samples GettyImages/KALA STUDIO
Midjourney AI prompt by GCO

FIGURE 2

Workflow to design valid silicon samples

FIGURE 3

Guidelines for research projects using silicon sampling GettyImages/KALA STUDIO
DOI: https://doi.org/10.2478/nimmir-2026-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Generative AI,
Large Language Models,
Silicon Samples
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 Marko Sarstedt, Susanne J. Adler, Lea Rau, Bernd Schmitt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 1 (May 2026)
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