Westend61-VISTA Collection/COROIMAGE
FIGURE 1
Overview of marketing excellence
getty images/sakchai vongsasiripat
FIGURE 2
Marketing excellence and other strategy concepts
(source: Homburg et al., 2020)
getty images/sanjeri
Marketing Excellence: The Organic Growth Playbook for the Digital Age
DOI: https://doi.org/10.2478/nimmir-2025-0016 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 42 - 47
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Sebastian Hohenberg, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.