The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI Cover

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The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI

NIM Marketing Intelligence Review

Volume 17 (2025): Issue 2 (November 2025)

By: Kevin Hartman

Open Access

|Oct 2025

References

Chui, M., Hall, B., & Henke, N. (2023). How generative AI can boost consumer marketing. McKinsey & Company.
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Graham, M. (2024). Taco Bell and KFC's owner says AI-driven marketing is boosting purchases. The Wall Street Journal.
Search in Google Scholar Back to article
The Australian. (2024). Endeavour adopts tech-led production.
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DOI: https://doi.org/10.2478/nimmir-2025-0015 | Journal eISSN: 2628-166X

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Language: English

Page range: 36 - 41

Published on: Oct 28, 2025

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

AI-Enabled Marketer,

AI Readiness Gap,

Marketing Relevance

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2025 Kevin Hartman, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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