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The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI Cover

The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Kevin Hartman  
Open Access
|Oct 2025
References

References

  1. Chui, M., Hall, B., & Henke, N. (2023). How generative AI can boost consumer marketing. McKinsey & Company.
    Search in Google ScholarBack to article
  2. Graham, M. (2024). Taco Bell and KFC's owner says AI-driven marketing is boosting purchases. The Wall Street Journal.
    Search in Google ScholarBack to article
  3. The Australian. (2024). Endeavour adopts tech-led production.
    Search in Google ScholarBack to article
DOI: https://doi.org/10.2478/nimmir-2025-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
AI-Enabled Marketer,
AI Readiness Gap,
AI Leadership,
Marketing Relevance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Kevin Hartman, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 2 (November 2025)
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