Authors
Frank Germann
Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame, USA
DOI: https://doi.org/10.2478/nimmir-2025-0010 | Journal eISSN: 2628-166X
Language: English
Page range: 3 - 3
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Frank Germann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.