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When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships Cover

When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By: Rebecca Mardon,  Hayley Cocker and  Kate Daunt  
Open Access
|Apr 2025

Figures & Tables

FIGURE 1

How the intimacy pact between influencers and their fans is established, how it breaks and how fans react
How the intimacy pact between influencers and their fans is established, how it breaks and how fans react

FIGURE 2

What influencers should do to prevent anti-fan movements
What influencers should do to prevent anti-fan movements

FIGURE 3

How brands should select influencers to avoid anti-fan retaliation
How brands should select influencers to avoid anti-fan retaliation
DOI: https://doi.org/10.2478/nimmir-2025-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer Marketing,
Intimacy-Pact,
Anti-Fan Communities,
Reputational Damage,
Brand Boycott
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Rebecca Mardon, Hayley Cocker, Kate Daunt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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