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When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships Cover

When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By: ,   and    
Open Access
|Apr 2025
Figures & tables

Figures & Tables

FIGURE 1

How the intimacy pact between influencers and their fans is established, how it breaks and how fans react

Midjourney AI, prompt GCO; Istockphoto

FIGURE 2

What influencers should do to prevent anti-fan movements

FIGURE 3

How brands should select influencers to avoid anti-fan retaliation

DOI: https://doi.org/10.2478/nimmir-2025-0005 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 30 - 35
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer Marketing,
Intimacy-Pact,
Anti-Fan Communities,
Reputational Damage,
Brand Boycott
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Rebecca Mardon, Hayley Cocker, Kate Daunt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 1 (May 2025)
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