When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships
By: Rebecca Mardon, Hayley Cocker and Kate Daunt
Authors
Rebecca Mardon
Reader in Marketing, Cardiff University
Hayley Cocker
Senior Lecturer in Marketing, Lancaster University
Kate Daunt
Professor of Marketing, Cardiff University
DOI: https://doi.org/10.2478/nimmir-2025-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2025 Rebecca Mardon, Hayley Cocker, Kate Daunt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.