Authors
Rebecca Mardon
Reader in Marketing, Cardiff University
Hayley Cocker
Senior Lecturer in Marketing, Lancaster University
Kate Daunt
Professor of Marketing, Cardiff University
When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships
By: Rebecca Mardon, Hayley Cocker and Kate Daunt
DOI: https://doi.org/10.2478/nimmir-2025-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2025 Rebecca Mardon, Hayley Cocker, Kate Daunt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.