Chinese and US Digital Platforms: Exploring Key Differences in Strategies Cover

Chinese and US Digital Platforms: Exploring Key Differences in Strategies

NIM Marketing Intelligence Review

Volume 16 (2024): Issue 2 (November 2024)

By:

Xiaoquan (Michael) Zhang

Open Access

|Oct 2024

Figures & Tables

Functionality of the WeChat platform and the integration of mini programs

Differences in Chinese and US platform strategies across key sectors

DOI: https://doi.org/10.2478/nimmir-2024-0013 | Journal eISSN: 2628-166X

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Language: English

Page range: 24 - 29

Published on: Oct 26, 2024

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

Digital Platforms,

Cultural Differences,

Business Strategy,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2024 Xiaoquan (Michael) Zhang, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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