FIGURE 1
Usage of generative AI tools in marketing and the expected improvement resulting from their use
FIGURE 2
Usage and benefits of generative AI for marketing activities
Beyond the Buzz: Creating Marketing Value with Generative AI
By: Fabian Buder, Nina Hesel and Holger Dietrich
DOI: https://doi.org/10.2478/nimmir-2024-0008 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 50 - 55
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2024 Fabian Buder, Nina Hesel, Holger Dietrich, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.