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Beyond the Buzz: Creating Marketing Value with Generative AI Cover

Beyond the Buzz: Creating Marketing Value with Generative AI

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By:
Open Access
|Apr 2024

Figures & Tables

FIGURE 1

Usage of generative AI tools in marketing and the expected improvement resulting from their use
Usage of generative AI tools in marketing and the expected improvement resulting from their use

FIGURE 2

Usage and benefits of generative AI for marketing activities
Usage and benefits of generative AI for marketing activities
DOI: https://doi.org/10.2478/nimmir-2024-0008 | Journal eISSN: 2628-166X
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Language: English
Page range: 50 - 55
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
Generative AI,
Marketing Automation,
AI Adoption,
AI Knowledge Gap
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Fabian Buder, Nina Hesel, Holger Dietrich, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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