Authors
Fabian Buder
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Nina Hesel
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Holger Dietrich
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Beyond the Buzz: Creating Marketing Value with Generative AI
By: Fabian Buder, Nina Hesel and Holger Dietrich
DOI: https://doi.org/10.2478/nimmir-2024-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 50 - 55
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2024 Fabian Buder, Nina Hesel, Holger Dietrich, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.