Beyond the Buzz: Creating Marketing Value with Generative AI
By:
Authors
Fabian Buder
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Nina Hesel
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Holger Dietrich
Nuremberg Institute for Market Decisions, Nuremberg, Germany
DOI: https://doi.org/10.2478/nimmir-2024-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 50 - 55
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2024 Fabian Buder, Nina Hesel, Holger Dietrich, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.