Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics Cover

Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics

NIM Marketing Intelligence Review

Volume 16 (2024): Issue 1 (May 2024)

By:

Christina Schamp, Jochen Hartmann and Dennis Herhausen

Open Access

|Apr 2024

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DOI: https://doi.org/10.2478/nimmir-2024-0007 | Journal eISSN: 2628-166X

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Language: English

Page range: 42 - 48

Published on: Apr 25, 2024

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

Large Language Models (LLMs),

Marketing Metrics

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2024 Christina Schamp, Jochen Hartmann, Dennis Herhausen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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