Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Authors
Christina Schamp
Full Professor of Marketing, Institute of Digital Marketing and Behavioral Insights, Vienna University of Economics and Business
Jochen Hartmann
Assistant Professor of Digital Marketing, TUM School of Management, GenAI Lab, Technical University of Munich
Dennis Herhausen
Associate Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam
DOI: https://doi.org/10.2478/nimmir-2024-0007 | Journal eISSN: 2628-166X
Language: English
Page range: 42 - 48
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Related subjects:
© 2024 Christina Schamp, Jochen Hartmann, Dennis Herhausen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.