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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics Cover

Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By: Christina Schamp,  Jochen Hartmann and  Dennis Herhausen  
Open Access
|Apr 2024

Authors

Christina Schamp

Full Professor of Marketing, Institute of Digital Marketing and Behavioral Insights, Vienna University of Economics and Business

Jochen Hartmann

Assistant Professor of Digital Marketing, TUM School of Management, GenAI Lab, Technical University of Munich

Dennis Herhausen

Associate Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam
DOI: https://doi.org/10.2478/nimmir-2024-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 48
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Large Language Models (LLMs),
Generative AI,
Data Quality,
Bias,
Marketing Metrics
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Christina Schamp, Jochen Hartmann, Dennis Herhausen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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