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Generative AI for Marketing Content Creation: New Rules for an Old Game Cover

Generative AI for Marketing Content Creation: New Rules for an Old Game

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By:   
Open Access
|Apr 2024
Figures & tables

Figures & Tables

FIGURE 1

Shifting the productivity frontier of marketing content creation with GenAI

graphic/j_nimmir-2024-0002_fig_004.jpg
FIGURE 2

Generating effective ads: Actual ads and AI-generated ads for Polestar 3 used in the study

FIGURE 3

Performance of actual ads compared to AI-generated ads

DOI: https://doi.org/10.2478/nimmir-2024-0002 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 10 - 17
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
GenAI,
Marketing Content Creation,
Marketing Productivity,
Content Quality
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Mark Heitmann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 16 (2024): Issue 1 (May 2024)
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