Have a personal or library account? Click to login
Generative AI for Marketing Content Creation: New Rules for an Old Game Cover

Generative AI for Marketing Content Creation: New Rules for an Old Game

Open Access
|Apr 2024

References

  1. <bold>Brand, J., Israeli, A., &amp; Ngwe, D. (2023).</bold> Using GPT for Market Research. Harvard Business School Marketing Unit Working Paper No. 23–062. SSRN: <a href="https://ssrn.com/abstract=4395751" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://ssrn.com/abstract=4395751</a>
  2. <bold>Burnap, A., Hauser, J. R., &amp; Timoshenko, A. (2023).</bold> Product Aesthetic Design: A Machine Learning Augmentation. Marketing Science, 42(6), 1029–1056.
  3. <bold>Jansen, T., Heitmann, M., Reisenbichler, M., &amp; Schweidel, D. A. (2023).</bold> Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement. SSRN: <a href="https://ssrn.com/abstract=4656622" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://ssrn.com/abstract=4656622</a>
Language: English
Page range: 10 - 17
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2024 Mark Heitmann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.