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Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed Cover

Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By: Jella Pfeiffer and  Julian Weiss  
Open Access
|Oct 2023
Authors

Authors

Jella Pfeiffer

Julian Weiss

DOI: https://doi.org/10.2478/nimmir-2023-0018 | Journal eISSN: 2628-166X
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Language: English
Page range: 54 - 59
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Immersive Experience,
Consumer Experience,
Augmented Reality,
Virtual Reality,
Metaverse,
Virtual Touchpoints
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Jella Pfeiffer, Julian Weiss, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 2 (November 2023)
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